“Call to Action” brief.
I made an anti-consumerism campaign, inspired by vintage underground posters. There are two versions of the campaign for two different target groups. One lives online, almost as a “brand” with an identity, which is aimed at teenagers and young adults, called “Mister Magpie”. I made gifs, memes and an online memory-game. The other is a more traditional campaign in the medium of posters and flyers, which is aimed at adults.
“Mister Magpie” Campaign
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