Mister Magpie / Anti Consumerism Campaign

 University Project:

“Call to Action” brief.
I made an anti-consumerism campaign, inspired by vintage underground posters. There are two versions of the campaign for two different target groups. One lives online, almost as a “brand” with an identity, which is aimed at teenagers and young adults, called “Mister Magpie”.  I made gifs, memes and an online memory-game. The other is a more traditional campaign in the medium of posters and flyers, which is aimed at adults.

Ken dolls

collectioniwillbuyiwillbe

“Mister Magpie” Campaign 

Don'tbeamagpiegroenroz

collectionofdontbeamagpie

3 5 4

output_14iUM8

All rights reserved – Annemarieke Kloosterhof

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s