“10 amazing years – Penny Appeal”
Paper Ad Campaign
Client: Penny Appeal
Producer: Sandra Spettman – Great Coat Films
Director: Gemma Yin
DOP: J.P. Garcia
Paper Set Design – Annemarieke Kloosterhof
Paper Assistants: Cintia Bertaccini & Natalie Jones
I was approached by Great Coat Films as production designer for their big 10 year anniversary campaign for UK based charity Penny Appeal.
The brief was to create a vibrant, playful and detailed campaign, of which all the sets & props would be made exclusively out of paper & cardboard.
As the campaign was for a charity, this was both a design choice and a budget & environmentally friendly way of working.
Behind the scenes & Work in progress photos of this project were documented on instagram: @annemarieke.kloosterhof