Renegade Wine Labels

Renegade London Wine held an open competition in December 2017, where they asked hundreds of London based designers & illustrators to come up with a proposal for their 2017 wine labels… I was over the moon to find out I won the pitch!
I was commissioned to illustrate over 26.000 bottles of red, white, rose and champagne! Similar to my “Where’s Willem” Orange Illustration and last year’s Red “Dutch Elections” – my winning proposal was to design a hyper detailed winelabel capturing the London outdoor drinking culture in all its glory.

Initial Design Concept:

Renegade Collection

 

As Renegade is launching over 10 different types of wine throughout 2018, part of my winning proposal was to create a different colour illustration for each wine, alongside matching Pantone coloured wax. The first 4 wines have now been released: Nat Fiz (white), Bacchus (pink), Sauvignon Blanc (yellow) and Rosé (blue). The remaining 6 wines will be released sporadically throughout 2018, all in their bespoke colour!

 

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The background features famous buildings, important landmarks and typical London architecture, whereas the foreground is completely filled with miniature people drinking, making & enjoying wine! I wanted to include real Londoners, so I had hundreds of people send me a picture of themselves holding a glass of wine, downing a bottle or cheerse-ing with champagne, and hid them in the design somewhere… creating an interactive Where’s-Wall-esque illustration.

 

 

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See pictures below for the work in progress of the final illustration:

 

 

 

 

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All rights reserved : Annemarieke Kloosterhof
Illustration commissioned by Renegade London Wine