Series of Christmas Craft Adverts – John Lewis

I worked with agency “Adam & Eve DDB” as Production Designer on a series of 4 Christmas craft commercials for John Lewis 2017.

Screen Shot 2017-11-24 at 20.06.04

Together with my team, I made over 50 Pompoms, Tassels and Christmas presents in a variety of designs. I sourced a range of furniture, rugs, props, Christmas trees and hundreds of Christmas decorations from John Lewis, and got given pretty much free reign in the set design of the house. To help explain how to create the Craft props, I was asked to show a run-through and make a couple of the props on screen.
Calligraphy-Artist Beth Jarrold was asked to paint the typographic pieces.

Producer: Jessica Boyd
Director: Robert Spary-Smith
DOP: Thomas Hole
Production Designer: Annemarieke Kloosterhof






Screen Shot 2017-11-25 at 15.26.28Screen Shot 2017-11-25 at 15.27.23Screen Shot 2017-11-25 at 15.28.03Screen Shot 2017-11-25 at 15.29.09Screen Shot 2017-11-25 at 15.32.00Screen Shot 2017-11-25 at 15.32.54Screen Shot 2017-11-25 at 15.29.49

Step by Step Tutorials:




Special thanks to my Art-Department Assistants Rose Sapey and Tori Pounds.