Annemarieke Kloosterhof

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About the artist
Paper Craft
Collage
Art Department, Film & TV
Illustration
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design

NOEL – Paper Alphabet

Romeo & Juliet – Papercut Bookcover

Graphics, Illustration, paper-art

Paper Collage series “Abstract Architecture” – for CJCT

collage, Illustration, paper-art

Paper-Craft Model – ‘Perfume Factory’, for CJCT

Portfolio

Work in Progress on instagram

It’s here! 🤗💙✂️My final paper-craft cover illustration for “Grow” magazine by Facebook. 🙌🏼 This edition talks about all things entertainment, so a traditional boardgame seemed a fitting design! Each article has a matching mini paper icon, and the board itself is inspired on the traditional Dutch boardgame “Ganzenbord” (gooseboard) that I played growing up. This is a multi-purpose magazine, because if you finish reading it, you can just get some dice and turn it into a real functional boardgame! 🎲😏 Hope you guys like it! By Annemarieke Kloosterhof Art Direction - We Are Giles

As promised, here are some Work-in-Progress pics of my new Paper-cut illustration for the magazine cover of “Grow” by @facebook! 😊✂️💙 The latest issue is all about entertainment, and so I wanted the Illustration to reflect that in a very clear and playful way!🎲 Each paper icon refers to one of the articles in the magazine.. and the layout of the paper illustration is inspired on a classic Dutch boardgame: “Ganzenbord”. Lots of paper layers and mini details on this one! 🤗 Swipe through to see how it was all made! 👀 I’ll share the final magazine illustration with you all shortly! Happy Monday. 🤓 By Annemarieke Kloosterhof

New Project Sneak-Peek!😏✂️🌐 Some tiny paper-cut icons for a super fun magazine-cover illustration I was commissioned to do a couple months ago... which is coming off the press this week!🙌🏼 I loved all the tiny fidgety pieces, and as always the colourscheme is bangin’! 🤓 These little guys were the finishing touches to the bigger final illustration that I’ll reveal shortly. Every emoticon stands for a different article topic that was discussed in the magazine... can you guess what they all stand for?😉 Have a fabulous weekend! By Annemarieke Kloosterhof

🎥 BEHIND THE SCENES ** A couple people asked me how we created some of the forced perspective miniature paper scenes in the @pennyappeal ad campaign... so here’s some pictures to show you how we did it. 🤓 I worked closely with the always fabulous DOP @jotapeg who brilliantly altered the depth of the scenes, and through placing paper elements close to the lens we managed to really play around with scale; and managed to achieve things that wouldn’t otherwise have been possible. 🙌🏼 The little kid inside the binoculars was animated in camera through simple puppetry; the camel were 2 actual people walking around in a huge suit; and the window inside which actress @kidbossamazing was placed was only 15 cm tall! ✂️🔍📐 Curious to hear - Did you realise how we filmed it without the BTS pics? 😊 By Annemarieke Kloosterhof . Shoutout to my assistant @tootins for helping me make the miniature scenes. ✂️

Some of the brilliant Graphics that director @gemma.yin designed which I then made out of Paper for the @pennyappeal campaign. They were part of a fun sequence that illustrated all the great things the charity does. 💪🏼 As for most of the ad I made big 3D large-scale cardboard sets, it was a nice change working on these 2D paper signs as a way of adding in a bit more detail & colour. 😊✂️ There’s also something insanely satisfying about typesetting small paper letters with the perfect amount of white space 🤓. By Annemarieke Kloosterhof

Still a 6 year old at heart...✂️💁🏼‍♀️ A cheeky BTS from the @pennyappeal paper-craft campaign... if only my younger self could see me now! 😅 Maybe one of my favourite builds of this shoot, and definitely the most photographed prop... - pretty sure half of the crew took a selfie behind the steering-wheel.😉 By Annemarieke Kloosterhof . . . . . #pennyappeal #craft #instacraft #bts #papercraft #setdesign #cardboardart #filmset #paperplane #paperart #behindthescenes #makingof #airplane #pilot #flying #onset #productiondesign #plane #kidsart #womenpilot #papersetdesign #cardboard

The Making of: The Mountain Climber Scene.✂️🌿🧗🏽‍♀️ To bring in some more paper props and fun details, I worked together with director @gemma.yin and we designed a bunch of Explorer Badges. They were all made from paper, and costume designer @karen_munnis expertly incorporated them into @kidbossamazing’s Explorer’s Outfit, which made the scene look 10 times more awesome! 😊❤️ . When my assistants @tootins & @cinbertaccinipaperworks and I were making the badges, flag and cardboard binoculars, we kept joking we should watch Pixar’s “UP” while we worked. 😉🎈🏠 More BTS of the paper bits for the @pennyappeal campaign will follow... By Annemarieke Kloosterhof . . . . . #pennyappeal #explorerbadges #papercraft #props #binoculars #craft #paperprops #cardboardart #filmset #mountains #paperart #behindthescenes #makingof #productiondesign #mounteverest #explorer #climbing #papersetdesign #badges #up #pixar #moonrisekingdom #wesanderson

BTS. 1: The Mount Everest Scene.✂️🌄Probably the largest paper pieces I have ever made were these giant cardboard mountains! 🙃 They took a couple days to make, and with each of them being over 4 meters wide and 1.5 meters tall... they pretty much took over my entire studio. (I had to stand on a table for it to fit in that last picture! 😅) Making them wasn’t even the hardest part - it was getting them out of the door, through the hallway and down the stairs... all in one piece. For those of you who know Friends, the word “PIVET” comes to mind...😉 More BTS of the @pennyappeal campaign coming soon. By Annemarieke Kloosterhof . . . . . #pennyappeal #adcampaign #bts #papercraft #setdesign #cardboardart #filmset #mountains #paperart #behindthescenes #makingof #productiondesign #mounteverest #explorer #climbing #papersetdesign #cardboard

It’s here!!! ✂️🙌🏼 The new commercial for @pennyappeal is out! 😊 I spend the whole of February in my studio making huge paper sets, massive cardboard props and dozens of little paper details for this brilliant project!🙌🏼 Biggest of thanks to producer @sandra_spethmann for approaching me for this ambitious commercial, to director @gemma.yin for pushing it to above and beyond and to always epic DOP @jotapeg for making my work come to life! 🎥 Also huge applause to 10 year old @kidbossamazing for being brilliant. 💪🏼 . I’ll be sharing some behind the scenes and making-of pics over the next few days - but in the mean time, please watch the full video on YouTube (link in bio) 😊 . Special thanks to my 2 outstanding assistants @cinbertaccinipaperworks and @tootins for helping me on this absolutely amazing project!. By Annemarieke kloosterhof . Full credits list: . Prod. Company: @greatcoatfilms Client: @pennyappeal Dir.: @gemma.yin Producer: @sandra_spethmann & Simon O PC: @josephdaly237 AD: @ekul.goodrich DoP: @jotapeg FP: @christopher_j_orr 2AC: @robyn.skead Grip: @giovannimattei Gaffer: @helio.ribeiro Spark: @dlambsauce Paper-craft Set Design: @annemarieke.kloosterhof Paper Assistants: @cinbertaccinipaperworks & @tootins Costume: @karen_munnis Colour: @washldn Edit: @jack____barraclough Composer: @be.norway Sound Design: @guychase . . . #papercraft #setdesign #adcampaign #artdirection #paperart #filmset #productiondesign #paperartist

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